Most people pick from the first few results and the map. If you're on page two, you're invisible.
Updated September 2026
The free SEO checklist for local businesses.
43 plain-English steps to show up on Google and Google Maps. Tick them off as you go. Your progress saves on this device.
- No sign-up
- No email needed
- Print or save as PDF
Why it matters
If Google can't find you, your customers can't either.
A wrong phone number, a slow mobile site, missing reviews. Each one quietly sends customers to a competitor.
Many steps below take 10 minutes and cost nothing. You just need to know which ones to do first.
Foundations
Set these up once. Everything else builds on them.
Google Business Profile
The fastest win for local calls. This is how you show up on Google Maps.
On-page SEO
Help Google understand what each page is about.
Content
Useful pages rank. Thin pages don't.
Technical SEO
Make sure nothing behind the scenes is holding you back.
Listings & links
Other sites vouching for you builds trust.
Tracking
Know what's working so you can do more of it.
Done for you
Rather have someone else tick the boxes?
Snowball Media & Advertising has helped Edmonton businesses get found since 1998. We'll check where you stand and fix what matters most first.
SEO makes your phone ring. Snobot answers it.
More visibility means more calls, including after hours. Snobot answers 24/7, books the job and texts you the lead.
See how Snobot works →